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Wednesday, June 27, 2018

19:00 to 23:00

Marriott Hotel Munich Schwabing, Berliner Strasse 93, 80805 Muenchen

25.00 € / 35.00 €

register until June 27, 2018

Munich Chapter - Monthly Meeting June 2018 - The Future Driving Experience - Connected and Autonomous


The Future Driving Experience — Connected and Autonomous

Speaker: Drr. Martin Birkner, Digital Associate Partner with McKinsey Digital.AGBC Munich May Monthly Meeting - Wednesday, 30th May 2018 When: Wednesday, 27th June 2018

Time: Registration starts 1830; meeting started at 1900, dinner buffet around 2050.

Where: Marriott Hotel, Berlinerstrasse 93, 80805 Munich

Cost: EUR 25.00 for members, Eur 35.00 for guests (incl. Dinner buffet)

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What a difference a few years makes! The automotive sector is changing, and it’s changing fast. Artificial intelligence is poised to become a base technology for every engineering department. Consumers talk more about systems and technologies embedded in cars than about horsepower.

The vehicle will become the ultimate connected digital device. It becomes part of a new customer mobility experience in-vehicle and outside the vehicle — addressing the full customer journey. Capabilities include intermodal guidance, payment and ticketing, and, because drivers can increasingly take hands off the steering wheel, digital entertainment and work-related services for more efficient use of travel time. As the vehicle turns "digital," customers expect the digital experience of vehicles to reflect their personal digital lifestyle.

Autonomous driving technology will fundamentally transform the automotive industry, changing the way vehicles are built, operated, sold, used and serviced. Dozens of companies are already working on the sensors and other technologies required to enable these vehicles to know where they are and what is around them. Dozens of companies are now building artificial intelligence (AI)-based software to make autonomous vehicles smart enough to communicate with their passengers, other vehicles and the cloud, while planning the best path for a safe, fast and entertaining journey.

Dr. Martin Birkner is a Digital Associate Partner with McKinsey Digital. He is a seasoned digital leader with 20 years+ hands-on experience in structuring and delivery of strategy, product innovation, creative product options and technology implementation using Internet of Things platforms (Automotive, Manufacturing, Telecommunication, Building Technology and Utilities). He has worked for companies such as Robert Bosch GmbH, HERE technologies, frog design and Gartner.

As a Digital Associate Partner in McKinsey Advanced Industry Practice and Automotive, he helps clients in identifying growth potential in digitalisation in their core and beyond. He works directly with a team of architects, developers, business analysts and UX/UI analysts to realize the potential in close cooperation with the client´s teams within digital business building assignments.

Terms of registration

Online registration is required: Please be sure to register so that we can assure sufficient room, food and drinks!

You´ll receive a confirmation by mail, which is considered as binding. If you are a guest for the first time - please follow the general rules - a no show is a no go ! We have a badge printed ready for you and have ordered your buffet dinner !


By registering for this event ,I hereby agree that my name, membership status, and company and profession details (if provided) may be included on the meeting participant list distributed at the meeting. In addition, I agree that photographs may be taken of me at events organized by and/or in association with the American-German Business Club Munich e.V. and that such photographs may be posted on the chapter website. This consent may be revoked at any time by contacting the American-German Business Club Munich e.V. directly at

Terms of cancellation

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