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Wednesday, October 25, 2017

19:00 to 23:00

Marriott Hotel Munich Schwabing, Berliner Strasse 93, 80805 Muenchen

25.00 € / 35.00 €

register until October 25, 2017

Munich Chapter - Monthly Meeting October 2017 - Challenges in Today's Transatlantic Business World


Prof. Dr. Ulrike Reisach: Challenges in Todayís Transatlantic Business World

Guest Speaker: Prof. Dr. Ulrike Reisach, Neu Ulm University of Applied Sciences

When: Wednesday, 25th October 2017

Time: Registration starts 1830; meeting starts at 1900, dinner buffet around 2030.

Where: Marriott Hotel, Berlinerstrasse 93, 80805 Munich

Cost: EUR 25.00 for members, Eur 35.00 for guests (incl. Dinner buffet)

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We had an enlightening discussion and general info on the state of the current transatlantic business and trade relationships between Germany/Europe and the U.S.


1. What are the similarities and differences in the perception of current issues?

2. What are the principal expectations and factors driving the relationship?

3. How will the USís current positions affect the relationship?

a. Within Europe?

b. With the current trade relationship between Canada and Germany/Europe?

c. With Germany and Europeís relationships with China?

d. Regarding German industriesí trade and investment decisions?

e. Regarding interest and public perception of the USA and its role in the global order.


Ulrike Reisach PhD, Professor at the Neu-Ulm University of Applied Sciences, Bavaria/Germany, is an expert on communication and management strategies for leading international companies. She is teaching international strategic management, international business negotiations and intercultural communications. Regions covered: Australia, Canada, China, France, Italy, Japan, Singapore, South Africa, Turkey and the USA. Her research interests include the management styles and internationalization strategies of global companies as well as corporate foresight and innovation communication, corporate culture, corporate governance and corporate communications.


For 20 years, she has held management positions for corporate communications and international strategy development, such as Director of Siemens Corporate Communication and Government Affairs for the former CEO Dr. v. Pierer and Director Market Intelligence and Global Trends for the Siemens Corporate Development and Strategy Department. Based on her experience in many projects in Asia, especially in the Peopleís Republic of China, and in the USA, she has published 12 books and numerous scientific articles on international management and knowledge transfer. Several editions of her book on German-Chinese Economic Co-operation have been leading textbooks for German managersí preparation for China. She is engaged in think tanks, research projects and working groups and a member of the China Expert Group at the German Federal Ministry of Education and Research for the Chinese-German Innovation Dialogue and Platform. For more information see design and a lean startup approach. Since its inception two years ago, the Innovation Accelerator has supported more than 25 startups/projects, including innovations in developing countries using blockchain, big data, artificial intelligence and autonomous vehicles plus new agricultural approaches such as the MIT Food Computer

Terms of registration

Online registration is required: Please be sure to register so that we can assure sufficient room, food and drinks!

You´ll receive a confirmation by mail, which is considered as binding. If you are a guest for the first time - please follow the general rules - a no show is a no go ! We have a badge printed ready for you and have ordered your buffet dinner !

Terms of cancellation

Online x=De-register prior the deadline. !

Please login again for that. We consider your registration as binding after the registration deadline.

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Contact Information

  • Association of
  • American-German
  • Business Clubs e.V.
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  • 60327 Frankfurt
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